Basics of K-12 Web Site Design
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7. Keep it fresh!

The key to keeping a great site great, is to keep it up­to­date. Make sure you have follow­through built in to your web site maintenance program. You'll find that having some assistant editors will really help you in this area. Keep information fresh, add new and interesting links and you will be sure to keep visitors coming back. ­

8. Make your web site earn its keep You can sell sponsorships and ads on your web site. This is similar to selling candy bars and ads in the school yearbook ­ only it's for your websTte. To see how one school is doing this, visit teacher George Cassuto at North Hills Secondary School, in Maryland: http://www.fred.net/nhhs Other schools have discovered this exciting method of generating money for technology ­ already a proven concept in the business world.