Poor

Fair

Good

Excellent

3.1

Purpose of Graphics

Most of the graphics actually have nothing to do with the content of the page

Some of the graphics are meaningful and complement the content.

A majority of the graphics are meaningful and complement the content.

All of the graphics serve a purpose and complement the web sites content.

3.2

Layout

The front page layout is very cluttered and busy-looking. There are too many items that distract the user.

Some of the front page is cluttered and unorganized. 

Most of the front page is well organized and broken down into clear sections.

The front page layout is clear and organized.  Specific sections are established and allow the user to find specific information.

3.3

Graphics blend with background

A majority of the  graphics contain white boxes around which don’t blend with the background

A few of the graphics don’t blend with the background.

Most of the graphics blend well with the backgrounds

Graphics are clean cut and blend well with the content and the background

No

Yes

3.4

Variety of Graphics

There’s a good variety of both clipart and photos.  Also contains a variety of special effects used on the graphics.

3.5

Theme

The site uses a special theme or topic consistently throughout the site to help attract and engage users.